Psy's manager Scooter Braun can sum up what drives his client's international fame in one word: fun.
"People love to watch that guy dance," Braun, who also manages teen idol Justin Bieber, told MTV News about Psy. "It makes people have fun, and I think music should be a release."
Psy new music video "Gentleman" has already received over 255 million views on YouTube.
The highly anticipated follow-up to "Gangnam Style" broke the record for the most YouTube views in a single day, after being viewed 38 million times on the website on April 14, the day after it was released, the Hollywood Reporter reports.
For Psy, it is his second time making it into the record books. "Gangnam Style" is the most viewed online video in history with over 1.5 billion YouTube views.
The international attention that the video received caused some critics to wonder if Psy would end up as a one-hit wonder, a situation that made the overwhelming success of "Gentleman" all the more sweet, Scooter recalled.
"['Gentleman'] went like number one in like 52 countries, so it was kind of mind-blowing for us," he said. "But he's just fun."
Last week Psy flew to the U.S. to begin a promotional tour for "Gentleman."
"He's coming to the states...to start performing ['Genleman'] on TV, and around the world," Braun said. "And he represents having a good time, so good for him."
But the superstar manager didn't always believe in Psy's talent.
Last week Psy admitted in a South Korean radio interview that his current manager originally approached him about buying the rights to "Gangnam Style" for Bieber.
"When Scooter Braun first contacted me, he was not interested in who I was as an artist," Psy told the host of "Bae Chul-soo's Music Camp. "He wanted to buy my copyright to 'Gangnam Style' so that he could mix it up and have Justin Bieber sing it."
Psy decided that he and Braun should discuss the matter in person, so he hopped a plane to the U.S. to meet with his future manager.
"It was during my flight that Scooter Braun got to see one of my concert clips," said K-pop's biggest star. "He wanted to know whether I can speak English and, if so, he wanted to sign a contract with me."
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