Psy is no stranger to endorsement deals since his breakout international hit "Gangnam Style."
His face and fame are used to promote everything from instant noodles to airlines to skin care products and more. He appeared on postage stamps, in a Super Bowl commercial for pistachios and for Rotary's This Close campaign to eradicate polio. Now that ubiquitous Korean sensation can add another endorsement to the list as the new face of Korean tourism.
Next month the Korean Tourism Organization (KTO) will release a series of videos to promote tourism to the country. The series' title will reportedly be "Psy's Wiki Korea" nad will highlight some of South Korea's major attractions. It was inspired by the popular internet site Wikipedia with the hope that the rapper's international fame will draw in more people each year to experience all the nation has to offer.
Some of the featured topics will be Korean cuisine like samgyeopsal, the country's famous pork belly barbecue, commerce in the nation's shopping mecca Myeongdong, and the beautiful Jeju Island province off the southern coast.
The KTO explains the advertisements will focus on the "sentiment of Korean culture" with three key elements; Gi (a universal energy and sense of global interconnectedness), Heung (an intrinsic sense of happiness and joy), and Jeong (a feeling of deep affection, attachment and consideration for others).
The goal of Psy's Korean tourism video is to "inspire a new generation of travelers" to visit the east Asian country. Director of the KTO's tourism brand, Jeon Hyo Sik, says the videos will hopefully "attract worldwide attention" with the help of Psy's incredible global following.
The advertisements are set to air on international media channels starting in May.
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