Lee Seung Gi is selected as model for Pizza Hut for three consecutive years

Recently, Lee Seung Gi signed another contract with Pizza Hut, making it third year to work as its model.

Pizza Hut Korea said on the 2nd, “Lee’s bright, friendly image gives positive effect on the brand, so we decided to select him as a model for another year of 2012.”

The commercial in which Lee appeals with his friendliness and unique smile is earning great feedback from the consumers and a number of people came to like the brand.

Lee has been working as a model for Pizza Hut Korea since 2010 and has been actively participating in many events for the brand consumers. Recently, as an exclusive model for Pizza Hut, he appeared at a charity campaign and an autograph session held by Pizza Hut despite his busy schedule after releasing a new album.

After hiring Lee as a model, the company sold over 5 million pizzas of The Special Pizza and a million pizzas of Crunch Gold Pizza that were launched in 2010 and 2011, showing off its reputation as the no.1 brand of pizza in Korea.

A representative from Pizza Hut said, “It’s hard to find a model who is recognized in various fields of singer, actor, and emcee like Lee Seung Gi. Lee is popular among all people regardless of their sex and age, and this ‘Seung Gi Effect’ contributed greatly on making Pizza Hut as the leading brand of pizza in Korea as well as increasing its sales.”

Now, Lee is busy giving performances of his fifth album and is to continue to work as a model of Pizza Hut in 2012 with a new commercial airing at the end of November.