Renowned Hong Kong toy designer Eric So visited Korea last Friday to participate at the Art Toy Culture (ATC) fair in Dongdaemun Design Plaza (DDP), Seoul, where he exhibited limited edition figures of Hip-hop boy band Big Bang.
“This is my first time in Korea working with a Korean company,” said So, who also held his own exhibition at ATC. “I know Big Bang’s music and it was an interesting collaboration. Big Bang’s agency YG sent several pictures of the singers and their music video for reference when I designed the toys,” So said.
So’s 20 years of designing had become repetitive, so he needed time to refresh his mind.
“Working with YG required a lot of adjustments and communication, which allowed me to go over my designs again and again. As a result, we produced such a cute figure and I felt I was reborn as well,” said So.
The toy designer has one philosophy he has lived by–his toys make people happy.
“I hope Big Bang fans are happy with the figures. I tried to make each member’s figures distinguishable according to their characteristics and styles. Fans need to know who is who. For example, the Tae Yang doll has a cool face,” said So.
So graduated from design school in Hong Kong and worked at an advertising agency as a creative director. He debuted as a toy artist in 1998 and his Bruce Lee 12-inche figurines that were exhibited in USA, Japan and Hong Kong made him famous around the world. Last year, the Hong Kong artist created toys for Hollywood film “Sin City 2″ and Hong Kong movie “Rise of the Legend.”
Apart from his time as a toy maker, So also launched his own fashion line Skulluminous, entered the theater as a chief stage designer and now plans to launch his own chocolate brand.
Niciun comentariu:
Trimiteți un comentariu