KBEE 2013 Holds Congratulatory Ceremony in London with K-pop Ambassadors 2NE1

The Korea Brand and Entertainment Expo (KBEE) 2013 in London kicks off on Monday, 4 November 2013 with the opening ofthe exhibition hall featuring 46 variety of Korean brands ready for franchise and business opportunities. Labeled as “The One and Only Korean Wave Exhibition in the World” it is the world’s largest annual expo on Korean Pop culture, and this is the fourth year of the Expo.

The purpose to introduce Korean content and utilising, integrate, promote and share Korean culture and industries is the mission of KBEE, organised by KOTRA and KOCCA.
The exhibition chooses London this year as it also celebrates the 130th anniversary of the amitt between the UK and South Korea. KBEE hopes to strengthen diplomatic, economic and cultural countries well. The event continues until Wednesday, 6 November 2013. Buyers and all guests are welcome to visit the expo to experience Korean design, technology, fashion, music, cuisine and lifestyle.
Salmunori is played by 4 musicians under the name “GongMyung”, ranging from traditional percussions, wind instruments and guitar that was introduced during the opening ceremony stage, where it portraya the harmonious shnergy between the musicians and a range of instruments they played. The stafe also welcomed the fashion show of designer Kim Seo Ryong and 2NE1, who as honorary ambassadors of the event to receive congratulatory flowers and exchange of agreements on stage.
Follow here for on-location updates of Korea.com. Check the schedule here as it will be the last day tomorrow for everyone to enjoy!