MAMA 2013 Ratings Peak Mid-Show, Who Brought in the Highest Ranking?

Ratings for the “2013 Mnet Asian Music Awards” (“2013 MAMA”) were slightly up from last year.

According to ratings agency TNmS, November 22’s “2013 MAMA” earned a 4.872% rating amongst the country’s cable subscribing households, compared to a rating of 3.547% last year, a 1.325% increase in viewership. The rating is a combined viewership from Mnet (1.497%), KM (0.352%), O’live (0.461%), XTM (0.735%), On Style (0.280%), tvN (0.787%) and Story on (0.760%).

Comparing ratings between the three parts that “2013 MAMA” was split into, the second part had the highest rating of 5.380%, followed by the third part (5.045%) and first part (4.146%). The highest 1-minute rating at 6.917% was during BIGBANG’s performance.

Female viewers in their teens made up the largest demographic of cable viewers who tuned in to “2013 MAMA,” followed by women in their 40s (4.768%), 30s (3.416%) and then those in their 20s (2.899%).

The biggest awards of the “2013 MAMA” (Daesangs) went to Cho Yong Pil (Song of the Year, “Bounce”), G-Dragon (Artist of the Year) and EXO (Album of the Year, “XOXO”).