DRAMAFEVER TAPS K-POPSTARS BIG BANG FOR FIRST ORIGINAL DOC
DramaFever, which made its name as a digital distribution source for Korean television dramas and other international TV fare, is making its first foray into original programming as solo producers.
The streamer will produce and distribute a concert documentary featuring the popular Korean pop group BIGBANG. The production, “BIG BANG: Made Concert 2015,” follows the internationally popular boy band on the U.S. leg of their world tour, playing sold-out shows in Las Vegas, Los Angeles, and New Jersey. The film is directed by Mark Haney, who previously produced shows and tours for artists like Jay-Z, Rihanna, and Britney Spears.
DramaFever has previously co-produced two original drama series, “Heirs” and “Tomorrow’s Cantabile,” with Hwa & Dam Pictures and Group 8, respectively. This documentary will be both DramaFever’s first fully in-house original project and its first unscripted effort.
For its first fully original endeavor, DramaFever is taking a calculated stab at its core audience. “BIGBANG: Made Concert 2015” is likely to appeal to females in the 18-24 demographic that make up the majority of DramaFever’s existing user base. These are not only the audience members most engaged with the DramaFever platform globally, but also, as millennial and post-millennial media consumers, those most likely to be receptive to original streaming content.
Historically speaking, K-pop and streaming video have proved a potent mix. The genre, which commonly features bouncy danceable tracks and colorful, highly stylized videos, has been a hit on platforms such as YouTube. The video giant famously catapulted Korean novelty rapper Psy to international fame with “Gangnam Style,” which is the platform’s most-watched video with close to 2.44 billion views, and it has shown impressive though more modest global returns for acts such as Hyuna, Girls Generation and Big Bang, which have found previously unknown buy-in from western audiences through the platform.
The documentary will be available for DramaFever premium subscribers on Nov. 6 and to non-subscribers on Nov. 11. The series is housed on a dedicated subsite, dramafever.com/bigbang, which also contains licensed content from the band designed to build and maintain its fan base.
Source: The Video Ink
BIG BANG MADE TOUR DOCUMENTARY COMING SOON
A documentary following the five members of top K-pop band Big Bang as they complete their latest North American tour, MADE, will premiere Nov. 11 on DramaFever.
Produced by the popular online streaming destination and directed by award-winning director Mark Haney, the documentary takes viewers through the band’s stops in Los Angeles, Las Vegas and New Jersey, according to DramaFever.
The tour, which drew 87,000 fans in four cities, was Big Bang’s first U.S. showing in three years and came after the release of four new monthly singles, “M,” “A,” “D” and “E.”
Big Bang debuted in 2006 and has since risen to the top of the South Korean music world, with members G-Dragon, T.O.P, Taeyang, Daesung and Seungri each balancing successful solo activities.
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