Exchanging Twitter messages with Pharrell Williams about the next album; having fashion houses such as Chanel and Yves Saint Laurent desperately waiting for their garments to be worn; partying with Justin Bieber all night long and being followed by photographers around the clock. This could be the stuff of dreams for many people. But to G-Dragon, the musical and fashion brain of the K-pop boy band Big Bang, it’s just another ordinary day.
The 25-year-old singer, rapper and producer has grown into an iconic entertainer across Asia, having come a long way from appearing as a child in “PpoPpoPpo,” Korea’s answer to “Sesame Street,” and Little Roo’ra, a kids’ tribute band to the reggaedance group Roo’ra from the 1990s.
Born Kwon Ji-yong, G-Dragon has been selected Style Icon of the Year and won the Melon Music Award and MTV World Stage Video Music Award Japan, selling millions of albums in the process. Tickets for his world tours, mainly in Korea, Japan and Southeast Asia, sell out instantly. His every move is reported in real time on social media sites such as Twitter and Facebook. The online world is filled with fan pages mimicking his style and, moreover, his lifestyle. He was the fifth-highest paid idol in Korea in 2012.
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