Hite Jinro alcohol brand "d"'s new model group are Big Bang's G-Dragon, as announced on the 20th.
Shin Eun Ju, managing director of Hite Jinro maketing said "G-Dragon is an icon representing the culture of young people and a great representative of the "d" brand." and that "G-Dragon was the chosen model because, he can appeal to a variety of people include those in their 20s who are the main target. We plan to maximize marketing efforts." The company also hired "Gangnam Style" singer Psy as he is an international face.
G-Dragon will be promoting the brand on TV commericals, print ads, as well as filming a variety of on and off-line promotions to help excite and inform others about the drinking culture in a variety of activities.
Source: daum.net
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