Idol group 2PM renewed their contract with Look Optical.
2PM became the first idols to sign with an eyeglasses brand when Look Optical selected 2PM as models in 2011. With their Star Marketing, Look Optical went to dominate the eyeglasses market and earned an explosive response from the consumers.
A representative from Look Optical remarked, “After 2PM’s CF was released in February of 2011, 80-plus franchise stores increased their sales numbers, and the fashion glasses worn by the 2PM members have completely sold out. In order to broaden our ‘Glasses make the face’ concept and our ‘Fashion Glasses Shop’ image, we have decided to renew our contract with 2PM.”
In related news, 2PM will continue their eyewear promotions for the next year as exclusive models for ‘Look Optical’.
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