Heartthrob Lee Min Ho is the new face of Innisfree. Innisfree is one of the 18 cosmetic brands launched under the parent company AmorePacific – an established name in the Health & Beauty industry.
Since its inception in 1945, AmorePacific has brilliantly utilized Western Technology to exploit the Asian values thereby creating an incredible range of cosmetics, personal care and health care products. Starting with products for teenagers to deep moisturizers, from the world-famous Sulwhasoo for skin renewal to many other products to fight wrinkles and for anti-ageing, from interesting notes of Lolita Lempicka and Espoir to cosmetics and also Odyssey, Miraepa for men’s beauty and health – Amorepacific has a much revered and unparalleled presence in the global beauty industry.
Lee Min Ho’s presence is already synonymous with Etude House – Amorepacific’s make-up arm, arguably the country’s most popular brand! The handsome star appeared alongside the beautiful Park Shin Hye and grabbed the attention of many in playful pink.
Now Lee Min Ho has been chosen to represent Innisfree, another Amoirepacific baby that made its debut in 2000 after 3 years of research. Innisfree caters to trouble-specific solutions to skin the eco-friendly way and is already in great demand in neighbouring countries like China with well over a dozen shops across the country.
With Lee Min Ho as its face, Innisfree is sure to increase its demand and reach fourfold – all over the globe.
Interestingly, Yoona has already appeared in Innisfree CF, which means this will be the second time that Lee Min Ho and Yoona appear for the same brand after Eider.
Here is a video of Yoona for Innisfree.
Credit: Lee Min Ho’s personal weibo update
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