'Book of the House of Gu's Choi Jin Hyuk gets ready for an outdoor adventure as the model for 'Haglofs'

Actor Choi Jin Hyuk has been climbing up the ladder scoring production after production, and now this actor of 'Book of the House of Gu' has clinched himself a solo endorsement deal!
He's become the new face of premium outdoor brand 'Haglofs' for the region of Asia and Europe and just recently wrapped up the photoshoot for the brand's 2013 F/W collection.

'Haglofs' commented, "We felt that Choi Jin Hyuk, who possesses not only great acting skills, visuals, and a positive image, was the perfect fit for the premium image of our grand." 

In addition to CFs and catalogs, you'll soon get to see this actor back on the small screen through the highly anticipated drama 'Heirs' scheduled to hit air waves this October!